As a leader, marketer and strategist in the content and social space, I’ve led successful projects from the POV of the client, agency and platform side of the business. I bring 20 years of experience helping hundreds of brands make great content for social platforms, launching category leading products, and organizing and leading global teams.

Global Leader & Team Architect
Brand & Social Strategist
Creator & Content Expert

  • ArtHouse // Branded Content

  • Creators @ Twitter

  • Nike // NBA Jersey Launch

  • Apple Retail // Holiday

  • Nike Baseball // Trout 4

  • Apple // #TodayAtApple

  • Nike // LBJ Red Brick

  • Google // Nest Thermostats

  • Starbucks // Red Cup Holiday

  • PlayStation // Gamer Masterpiece

  • PlayStation // Baseball is Better

  • PlayStation // Vine Baseball Cards

  • PlayStation // MLB Cover Vote

  • PlayStation // Cubs Win!

  • PlayStation // Well Played, Mauer

  • Nike Sportswear // More Than

  • Nike // Athletics West

  • Nike // Destroyer Burrito

  • EA SPORTS // NBA Draft Camp

  • EA SPORTS // Tiger Woods 2004

See All Projects

Global Director, Head of Branded Content & Creators | Twitter | 2015 - 2022 
Led global team responsible for delivering top performing and creative content campaigns for brands on Twitter. Directed sales, production, operations and partnerships teams towards 5x revenue growth over 4 years including building out business in APAC, LatAm and Japan. Also managed team responsible for Creator monetization and product adoption.

Sr. Brand Manager | PlayStation | 2011 - 2015 
US Brand communications lead for PlayStation home console business  Led brand communications strategy, vaulted PS4 to share leadership for the first time in 8 years. Managed relationships with creative and media agencies for the launch of 12 software and hardware SKUs.

Sr. Account Executive | AKQA | 2010 
Managing the Nike Sportswear Account for North America. Managed a social strategy that stretched across the ecosystem of Nike Sportswear’s owned and earned presence and grew social platform audience by 2x.

Product Marketing Manager | EA SPORTS | 2003 - 2009 
Led brand and go to market process for over 20 SKUs. Spearheaded re-branding of EA’s NCAA Basketball franchise, increasing revenue 300% over 3 years. Grew digital and broadcast content integration levels Y/Y with media partners (ESPN and CBS)

MBA, Sports Business
University of Oregon, June 2004
Graduate Teaching Fellow (2002-2004)

BS, Business Information Systems
University of Arkansas, June 2002
Chancellor’s Scholar (1998-2002)